Bluecasting
INTRODUCTION TO DIGITAL MARKETING
INTRODUCTION TO DIGITAL MARKETING
What is Digital Marketing?
Putting Digital Marketing in simple words that promoting your
brand through various channels like TV, Radio, Internet, and Telephone
In current scenario investors expect big brand like Tata,
Mahindra, Gillette, etc. can invest on promotional activity through TV as they
are very expensive to approach. Based on the current trend and market
capitalization even big brand want to cut shot expenses through TV so searching
for external sources like Internet
When it comes to Radio and Telephone it's eradicate based on
current market and usage of internet. In earlier days people use to spend time
watching TV and listen to Radio. Now a day everyone starts from school kid to
business man spending lot of time in front of Internet.
How Internet helps brand to promote their business and customers
to get more information what they are looking for? As ever one is aware search
engines play a vital role in brand promotion and getting the required &
relevant information through online.
Search engines: Google, Yahoo, Bing, Ask, etc. these are the one
of the world leading and prominent search engines. There are more than 300+
search engines in market which depend and collect information from the
prominent search engines.
